A Bit of Background
When we came up with the idea of Ace, we didn't have a name in mind. It was simply an idea, a very simple idea.
When you look after a brand like Nexus, you're expected to come up with product concepts that are different and innovative but sometimes the obvious is just staring you in the face.
Whilst sitting in an LA hotel room speaking to the buyer of a large retail chain in America, he happened to mention that he was looking for a good quality remote control butt plug but couldn't seem to find one on the market. Once he left, I did my research and realised there was nothing out there. How could an industry have missed such a simple trick? Sure, I found a couple of remote controlled butt plugs but they were either very expensive or of poor quality.
I sat and wrote a list of all the things that would make a butt plug THE very best butt plug it could be and drew a sketch. I also picked the ideal price point and sent it to our trusted factories to quote. After a lot of toing and froing we finally had the perfect concept ready for manufacture.
On receiving the first sample I knew we had a best seller and the name ACE seemed perfect!
Ace is made from quality silicone which not only feels amazing against the skin, is non porous making it hygienic and easy to clean.
It comes in two sizes, medium and large and has a flat base so it can be worn comfortably. Along the shaft of Ace are small ridges which were added as the sphincter is the most sensitive area of the anus.
It has six stimulation settings, low vibration, medium vibration, high vibration, slow pulsation, high pulsation and escalating. All can be controlled by the button on the base or by using the slimline remote control.
The remote control means that the user can play with Ace with ease or use with a partner in private or public. The range is up to 15 metres giving greater freedom to engage in sexual activity or be discreet when outside.
Ace is waterproof so it’s super easy to clean. You can even take it to the bath or shower.
Once the fun is over it’s time to recharge with the USB magnetic charger meaning no need for batteries truly making it the ultimate butt plug on the market!
We launched Ace at Erofame and won an Erotix Award for Product with the Highest Potential. After 6 months Ace became our second biggest selling toy proving we were right to have won.